What does a student ambassador do?
There is no shortage of different activities that student ambassadors can do both online and offline. Campus Commandos has executed a lot of activities throughout its over 15 years in business. Its founder, Adam Grant, was even a student ambassador for Apple, General Motors, Mountain Dew, Keen, and others while attending Michigan State University. Below are a few of the more popular categories and types of activities in an easy to print list.
Digital & Content Activities
- Create social media posts, stories, and videos featuring products/services.
- Share personal experiences and testimonials online (e.g., video reviews).
- Generate content for specific campaigns or product launches.
- Run online contests or giveaways.
- Use unique referral codes or links to track engagement.
On-Campus Event & Promotion
- Organize and host pop-up shops or brand booths.
- Lead workshops, tech talks, or presentations.
- Conduct campus tours for prospective students (if applicable).
- Speak at student organization meetings or events.
- Promote events, competitions, and training opportunities.
- Hand out samples or promotional materials.
Community & Relationship Building
- Build relationships with faculty, student groups, and campus leaders.
- Gather student feedback on products/services.
- Act as a liaison between the brand and the student body.
- Mentor younger students in relevant fields.
Brand-Specific Tasks
- Test new products or features and provide reviews.
- Educate fellow students about the brand’s offerings.
- Attend company-sponsored ambassador events.
- Complete assigned mini-tasks and challenges.