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OOH ads are everywhere and cannot be skipped or blocked, ensuring consistent exposure. Approximately 98% of consumers encounter OOH ads weekly, highlighting its broad reach.
OOH has a low cost per thousand impressions (CPM), with billboards delivering an ROI of up to 495%.
Studies show OOH leads all media in aided recall, meaning people are more likely to remember these ads.
69% of consumers report making a purchase because of OOH advertising.
OOH is non-intrusive and enjoys a 55% favorability rate among U.S. adults, higher than TV ads.
OOH reaches 90% of U.S. travelers aged 16+ monthly and 81% of adults weekly.