Surveys are an awesome way to get accurate, credible data for your millennial marketing research, but they’re not perfect. The problem with surveys is that if you’re not careful, you’ll miss out on things that matter. For example, if you don’t phrase a question just so, there’s a good chance that you won’t get the answer you’re hoping for. That’s why it’s important to understand the common pitfalls of survey writing and how to avoid them.
Always Strategize
More data does not necessarily mean better results. Focus on the core of the issue, including the types of answers you most want to hear, and go from there. What sort of data are you most interested in (demographic, shopping habits, interest in new product)? Are you looking for more open-ended responses or yes or no answers? Write your questions accordingly.
Don’t Ask Too Much
Whether it’s the number of questions or the length of the sentences, getting bogged down by wording doesn’t do any favors. You should have a strategy in place with the right amount of questions, but be sure to keep questions short, simple, and to the point. The goal is to get the survey-taker talking, not the other way around.
Avoid “What” Questions
“What” questions are dead ends that don’t allow for any explanation. You’re essentially cutting the survey-taker off before they’ve begun. Instead, ask “Why” questions. These open things up for discussion and often lead to better, more complete answers.
It’s no secret that brands armed with excellent marketing research data make better business decisions. Using Go Commando App to survey your millennial base makes the process a whole lot easier. Find out how!
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