Basic Steps to Hire a Campus Rep
Finding the right method of marketing is an essential task for businesses. If you want to spread the word about your brand, doing so on a college campus is an excellent way to see results. Many college students are on social media and social in person. If your brand name is on their minds, they’ll be sure to get the word out on it. This is why your business should hire a campus rep as a marketing tool.
A campus rep is a college student that promotes your brand on campus. This individual can walk around the university wearing your company name on their clothing or host events promoting a new product you just launched. There are many ways you can put campus reps to good use for your company’s marketing strategy.
Here is some information on why you should hire a campus rep, what these individuals can do for your company, and how to get the ball rolling with adding campus reps to your team.
Why You Should Hire a Campus Brand Rep
Since you want to market your brand to as many people as possible, you should put your marketing focus on individuals who will get the word out quickly. College students fit within this category.
University students are extra social when it comes to online avenues as well as in person ones. You can task college students with brand ambassador jobs, sit back and relax, and watch these individuals work their marketing magic.
This is an especially good idea if your products are tailored to the college age group as your target audience. With campus reps helping you with your marketing strategies, you have individuals promoting your brand name to others in person, which is a powerful marketing technique.
Also, you can hire campus brand ambassadors for reasonable rates. So, this form of marketing is not only effective, it’s cost-efficient as well.
What Campus Brand Reps Do
When you hire campus brand representatives, you can give them a variety of different marketing jobs.
These promotional representatives can wear and use your brand name products on campus, host promotional events, and hand out your brand freebies to other college students to keep the advertising in motion.
With college campus reps on your team, you can reach a large audience with ease and through various successful methods.
Steps to Hire a Campus Brand Ambassador
Ready to hire a campus rep for your company? Here are the easy steps to do so:
Step 1: Pick Your Desired Colleges and Universities
The first step is to decide where you want your campus reps to promote your brand. There are so many universities and colleges to choose from so you have many location options.
If you sell beach wear or surf gear, focusing on universities close to the ocean might be best. On the other hand, if your products can be used anywhere, your location options are pretty much wide open.
You might also base your location decision on the number of students a college has on campus. The more students there are on campus, the more eyes there are on your products.
Consider your location options and pick a few universities to get your campus rep program rolling.
Step 2: Decide How You Want to Promote Your Brand
Once you know where you’re going to promote your brand, the next step is deciding the best way to do so.
You can use marketing techniques that are easy to put into motion, such as hiring campus reps to wear your brand clothing and use your company products on campus. You can also hire campus reps to host events and give away free products to other students. Informational sessions on the products is another way for your campus brand ambassadors to promote your company’s products and services.
This marketing strategy is also a work in progress. You might try a few promotional tactics when you first start out using brand ambassadors and decide if one works better than another. You should always keep a close eye on your marketing strategy to ensure the technique you’re using is the one producing the best results.
Step 3: Find Your Campus Reps
Now that you know where you’re going to promote your brand and how you’re going to do it, it’s time to hire a campus rep team.
You can post job listings for campus reps on specific college campuses. To build your campus rep team even more, once you hire some brand ambassadors, offer referral fees to your current reps if they refer other students to you as campus reps.
Once the word gets out that your company is hiring college students as brand ambassadors, you’ll likely receive a lot of requests for job applications.
Hire a Campus Rep Today
Now’s the perfect time to increase your marketing reach and hire a campus rep team at colleges and universities of your choosing.
Campus Commandos can help you build the brand ambassador team you need for your company. Contact Campus Commandos today and put this marketing strategy into motion!
Who is Campus Commandos?
Our college marketing agency functions to serve two purposes; to provide opportunity for college students, and to market products and services on behalf of brands to students on college campuses and universities across the United States. Contact us to learn more.
