HR Recruitment
in diversity recruiting
HR Recruitment
“Thanks so much for sending this over – very interesting results! Whatever we’re doing is working, because we have a record-breaking 1200 applicants, and it’s only been a week and a half! And of those nearly 1200, almost 800 meet our program qualifications, which tells me that we’re getting the right type of applicants. Not surprising to see that Bugatti was the most opened link of all the ones in the e-mail itself – everyone loves a crazy expensive/luxurious car.”
in diversity recruiting
conducted nationwide
found for Volkswagen
campuses targeted nationwide
National Survey and Email Blast
Campus Commandos was tasked for a third year with increasing diversity recruitment for Volkswagen’s College Graduate program. Like previous years, Campus Commandos conducted a survey of our students nationwide about Volkswagen Group of America. We then created a new email blast campaign based on the survey results targeting a select group of college students nationwide.
Campus Commandos'
Increase diversity recruitment among college students for Volkswagen’s College Graduate Program.
Campus Commandos'
Understand the 18-21 year old demographic’s feelings towards VWGoA
Campus Commandos'
Execute a laser focused email campaign based on our survey findings