Sharpie

Sampling Events on Campus

Commandos sampled 25,000 (1,000 / Campus) Sharpie Clearview Highlighters on 25 campuses toward their peers. They informed their peers about their whereabouts through social media and encouraged social media engagement from those who received the highlighters as a way to say “Thank You” to Sharpie. The Commandos targeted heavily trafficked events as well a campus locations. On many occasions students who received the product were enthusiastic and mentioned that this is one of the few times that a company provided a full product and not a “sample size”.

Trivia Nights

Campus Commandos put together 3 trivia nights where attendees used the product to answer questions. This provided an authentic demonstration of the product in a fun setting. Those who took a picture of their trivia team using the hashtag #sharpieclearview received 10 bonus points toward the grand prize. We reminded the students to post their pictures as public so the trivia host could see it and award the points.