Product Demos
70,000+ students interacted with the brand during live events.
Campaign generated 198,000+ digital social media impressions.
1,965 makeup applications completed, driving hands-on product experience.
Sorority Events: Campus Commandos led five on-campus demos, each featuring L’Oréal Paris product lines available at Target. Our beauty ambassador Mirna conducted personalized tutorials for 395 sorority sisters, covering comprehensive application techniques beyond lip gloss.
Welcome Week Events: Over the fall semester, we executed ten sampling events across nine campuses. Students experienced virtual try-ons via the Target Makeup Studio and YouCam app on iPads, and received in-person touchpoints through chair-based makeup applications.
Spring Break Activation – Lake Havasu: At the Bridge Bash event, we engaged ~7,500 students. Throughout the week, we executed 2000 lip gloss applications and prepared 1,000 gift bags (four per room) filled with product samples and Target coupons.
We combined intimate demo sessions with broad-scale sampling activations across sorority events, campus Welcome Week programming, and spring break gatherings to maximize reach and engagement.
Campus Commandos'
Boost brand affinity and drive product trials of L’Oréal Paris beauty lines at Target by engaging college students through immersive, hands‑on experiences.