Semester Long Campaign
Increased awareness of HTC and the Power To Give App by more than 96% over one semester
Exceeded our goal of surveys gathered by 103%
An article about HTC and the PTG App was published on CollegeNews.com, which receives an average of 100K impressions per month
As a result of increased awareness we saw a spike in student downloads
Over the course of a semester, our Commandos participated in weekly activities aimed at increasing brand awareness for HTC and the Power To Give mobile application. Our reps gave presentations to residential housing, organized weekly tabling, conducted video interviews, created their promotional videos, and partnered with student events.
To achieve their goals, the reps were equipped with HTC branded promotional products (USB plugs, tote bags, informational postcards, retractable banners, a charging station, and HTC One M8 phones) as well as a uniform. Each week they set up a presence on campus, which included all of their promotional products. The students exchanged materials for surveys and used their M8s to demo the PTG app.
If You Had the Power To Give, What Would You Do?
We were inspired by the message of Power To Give, and we wanted to ask some of our students around the country the question, “If you had the power to give, what would you do?” We then created a video compilation of the responses for HTC.
“If I had the Power To Give, I would give the kids who are going through cancer treatment just something little that would get them through the tough times.” – Thomas, Grand Valley State University
“If I had the Power To Give, I would definitely give back to non-profits, more specifically AIDS Awareness Foundation and National Down Syndrome Society.” – London, Georgia State University
Campus Commandos'
Increase brand awareness of HTC and HTC Power To Give
Campus Commandos'
Survey college students regarding HTC and PTG
Campus Commandos'
Have an article written about PTG