The Youth Brand Health Scorecard
Your Total Youth Brand Health Score
Category
Your Score
Max Possible
Weighted %
Score Result
1. Digital Presence & Accessibility
25
% x 0.20
2. Social Proof & Community
25
% x 0.15
3. Values & Authenticity
30
% x 0.20
4. Content & Communication
25
% x 0.15
5. Experience & Convenience
25
% x 0.15
6. Personalization & Recognition
20
% x 0.10
7. Innovation & Trend Awareness
15
% x 0.05
Total Youth Brand Health Score
Score Interpretation
90-100: Youth Brand Leader
Your brand is resonating with younger audiences. Focus on maintaining momentum and staying ahead of emerging trends.
Priority Actions:
- ›Create case studies of your success for content marketing
- ›Expand into new youth-adjacent markets
- ›Mentor other departments/divisions
75-89: Strong Youth Appeal
Your brand is doing well, but has opportunities to improve its approach with younger customers. You are not yet their first choice.
Priority Actions:
- ›Identify your lowest-scoring category
- ›Run A/B tests on solutions to your weak areas
- ›Interview 10 young customers to learn about gaps in your service offerings
60-74: Youth Brand at Risk
Your brand is performing at an average rate. Younger customers can take you or leave you, which leaves your brand in jeopardy.
Priority Actions:
- ›Pick one category scoring below 70 and increase your score
- ›Conduct voice-of-customer research with the youth segment
- ›Audit your competitors’ youth strategies
45-59: Youth Brand Disconnect
Your brand misses the mark with younger audiences. Urgent action is required to discover whether your brand is being avoided or ignored.
Priority Actions:
- ›Stop all youth-targeted marketing until you fix the fundamentals
- ›Hire or consult someone who understands this audience
- ›Start with Categories 1 (Digital Presence & Accessibility) and 3 (Values & Authenticity)
Below 45: Youth Brand Crisis
Your brand could project as outdated to younger customers. Without major changes, your brand will become irrelevant.
Priority Actions:
- ›Consider a complete brand repositioning
- ›Conduct a youth market research sprint
- ›Rebuild from Category 1 up
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