Stanley Black and Decker, Harbor Freight, Dickies, and mikerowWORKS are already investing in this space. Companies that wait will find themselves competing in a more crowded landscape.
mikerowWORKS Foundation
Has awarded more than 2,600 scholarships to trade school students in welding, electrical, HVAC, construction, and more.
Harbor Freight
Created the "Tools for Schools" initiative supporting high school and vocational shop programs nationwide.
Simple Steps to Launch Your Program
We manage everything a campus activation requires, from the logistics and staffing to on-site execution, so your team can stay focused on their priorities.
STEP 1:
Book Your Strategy Session
Tell us about your brand, products, and target customer. We'll identify the trade schools and programs best suited to your goals, and the right activation format for your campaign.
STEP 2:
We Execute On-Site
Our team shows up alongside your brand at key campus moments, like orientation, graduation, or career day, to deliver memorable student experiences.
STEP 3:
You Receive the Results
Track campaign performance in real-time via our proprietary mobile app. At the end of your program, we provide a comprehensive recap including photos, social posts, video content, student stories, and campaign data.
Trade Program We Serve
Construction
Automotive
Electrical
HVAC
Welding
Diesel Technology
From community colleges to technical universities, we work with skilled trades programs training the next generation of American workers.
See What a Trade School
Activation Looks Like For
Your Brand
Complete the form below and we'll build you a custom
Trade School Activation Plan specific to your brand and target
customer.
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