Sony Music U Campus Rep Program
Sony Music U offers an immersive experience for students at 65 US college campuses. The program, established over 50 years ago, allows 75 college students per year to make amazing connections in the music industry and develop desirable resume-boosting marketing skills.
Hiring Process
To be considered for the position of a Sony Music U campus rep, students must be enrolled as full-time undergrad with at least two years left. This competitive, paid program looks for applicants who have already completed an internship in a similar field or at the very least, have worked at their university’s radio station.
Clear communication abilities, outgoing, organized, creative and confident describe most candidates. Most importantly, a passion for music is a must.
The program also prefers applicants who are studying business, marketing, or music.
“I would recommend college students study something related to Business and Marketing, and to be highly aware of the music business, if not focusing on it in their major,” suggested Caylie Landerville, a Sony Music Campus representative from 2016-2018.
Job Requirements
Sony Music U requires interns to commit about 20 hours of their time per week. Campus Reps are supervised by a Sony Marketing Manager. Based on need, reps assist marketing coordinators, music directors, or local record store managers.
Interns also have the exciting opportunity to promote new artists. They will create online campaigns or use more traditional marketing ideas, such as posting flyers. All reps partner with campus organizations in order to spread awareness for upcoming Sony events.
In addition, reps use their personal social media accounts to advertise on behalf of the record label’s emerging artists.
Another Sony Music U campus rep responsibility includes setting up, attending, and writing detailed reports on events. This is a major perk for any music lover.
“I’m going to the lovelytheband and Bastille show because the head of [their record label] wants me to go watch [them]. I write… reports for the label to talk about their demographics and the audience interaction with the band. Like what did the fans react to… I’m so happy with [Sony Music U]. Everything I want to do [with music] I’ve already been doing, but I get paid for it now,” stated Adrianna Dreckmann, a current rep at Webster University.
Sony Music U Post-Graduate Success
Former Sony Music U interns attribute their post-graduate success to being apart of the program. As previously mentioned, the music knowledge and marketing expertise acquired from this engaging internship, gives Sony campus reps a leg up on the competition when applying for jobs at either the company or at other record labels. Typically, excelling interns who are near graduating will meet with Sony’s HR department to discuss the possibility of being hired as a full time employee.
“I wouldn’t be where I am today without Sony Music U… I learned how much I love creative marketing when I became a college rep. Sony Music gave me the opportunity to get hands on experience working with some of my favorite artists and labels. My position as Sony Music U rep set me up perfectly with the knowledge and experience to step into my role… at RCA records as Marketing Coordinator. I have the opportunity to not only apply all the skills I gained as a college rep, but now work with Sony Music U reps to execute campaigns I help create on the label side,” explained Brittany Hicks, Marketing Coordinator at RCA records. To apply for this amazing opportunity, visit https://www.sonymusicu.com.
Who is Campus Commandos?
Our college marketing agency functions to serve two purposes; to provide opportunity for college students, and to market products and services on behalf of brands to students on college campuses and universities across the United States. Contact us to learn more.
