
25K+
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17.8M
High School Students
1.1M
High School Teachers
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A Student Above
Jersey Mike’s Subs

Brand Goal
Provide ongoing support for staff and semester-long contests that gain viral national attention
School Need Met
10 million+ coupons distributed, offset catering costs, and incentivized students
Tactics
Digital Promo Kit, Couponing, Recognition Certificates, PR Amplification
6.5K
SCHOOLS REACHED
5+
YEARS ONGOING
10
MILE RADIUS TARGET

HS Summer Pass
Planet Fitness – 2023 + 2024

Brand Goal
Planet Fitness needed a tangible touch point to compliment its summer marketing campaign
School Need Met
A way for students to improve their mental health and stay active over the summer
Tactics
Digital Communication & Promo Kit, Leaderboard Creation, National Contest
250%
ENROLLMENT GOAL REALIZED
92.5%
SCHOOLS VIEW PF MORE POSITIVELY
3.5M
STUDENT ENROLLMENTS
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