How Fortune 500 Brands Evaluate Campus Marketing Partners
The Executive Evaluation Framework Used by Coca-Cola, HP, Canon, Uber, and Aramark
HOW TO USE THIS EVALUATION TOOL
THE 7 NON-NEGOTIABLES
NON-NEGOTIABLE #1: NATIONAL SCALE
Can they activate 500+ campuses simultaneously?
Why It Matters:
Your brand doesn't exist on 12 campuses. Your competitors are everywhere. A campus marketing partner that can only operate regionally forces you to cobble together multiple vendors, creating inconsistency, compliance headaches, and fragmented data. When your CEO asks “What’s our campus strategy?”, the answer can’t be “We’re doing something at a few schools in the Southeast.”
Scoring Guide:
Score
Definition
1–3
Regional only. Under 100 campuses. Relies on subcontractors.
4–6
Moderate reach. 100–400 campuses. Inconsistent quality across regions.
7–8
Strong national presence. 400–500+ campuses. Owned infrastructure.
9–10
Dominant national scale. 500+ campuses activatable simultaneously with consistent quality and owned relationships.
REQUEST
OUR MEDIA KIT
"*" indicates required fields