Special Olympics

Raffling UNC vs Duke Tickets

While we believe attending such an amazing event and supporting your fellow students would be enough of an incentive, we decided to sweeten the pot by raffling off two tickets to the highly sought after UNC vs Duke basketball game on the very same evening as the Rivalry Game. All of our tactics used the raffle as a main call to action.

The digital focus was through social media, email, and the Greek Community. Posts were made in the days leading up to the event on the the UNC Panhellenic Instagram accounts and the Class of 2020 Facebook groups. Emails were deployed to LUX apartments and Panhellenic leaders.

Our students handed out flyers in the highest traffic location on campus called “The Pit”. Each flyer had a raffle ticket affixed to it which gave them an entry to win two tickets for the evening UNC vs DUKE game. Another tactic we deployed was asking Greek organizations to sponsor one of the athletes at the game. What this meant was that any organization who participated got points for their fraternity or sorority if they brought members to the game to cheer on that athlete. In total, this brought 7 organizations who signed up to pledge for the athlete.