From Flyers to Social Media: How to Capture the College Market

Most businesses assume college students only respond to flashy social media ads. In reality, the smartest moves start with a simple website optimized for local searches like “moving service city name.” From there, tapping into student groups and placing flyers where students hang out can create a steady stream of leads.

Capturing College Students’ Attention

College students make decisions differently than other consumers. Although they’re budget-conscious, they still control billions in spending power, making them a lucrative target consumer. They also tend to start their buying process online, positioning search as an effective way to meet them at the beginning of their journey.

Leveraging Local SEO

Your website is your storefront for college students who search online before making decisions. When students need a service, they type phrases like “affordable moving service near State University” into search engines.

To capture this traffic, create a simple website with location-specific pages for each campus you serve, including the school name, neighborhood, and city in your page titles and content. Content should be detailed and relevant to the audience you are trying to attract. To stick with the moving company example, when creating your content, write about dorm room dimensions, campus parking rules, or move-in date schedules. This information signals to search engines that you’re a match to student searchers. One moving company saw a 43% jump in student bookings after adding dedicated landing pages for each of the five colleges in their city.

Many business owners miss that local SEO brings in non-student customers too. Parents helping their kids move, faculty relocating to campus, and nearby residents all use the same search terms. Your investment works double-duty by capturing the broader local market.

We hope you enjoyed this month’s blog post that shifted focus to local business examples over only Fortune500 companies.Read more from our blog to learn tips and tricks to successfully advertise on college campuses.

Sources

Campus Commandos

Higher Education Marketing

Constant Contact