“Yes! I’m telling our regional manager that we have to do this again next year! The houses were packed with girls who were excited to shop.”
how we did this
Shoe Lovers Sorority Parties
Campus Commandos organized shoe fitting events at sorority houses on each campus. Our female commandos organized the participation in the sorority community, conducted the shoe fittings, and talked about the history of styles and famous people wearing those looks. Each sorority member who tried on a shoe received a 15% off coupon and those that bought the very next day received 25% off. In exchange for each sorority hosting the event, DSW donated 5% of sales from coupons in the month of October to that sorority’s philanthropy.
Campus Commandos created a fun, social atmosphere, with free food and drinks, including a “decorate a shoe” cookie contest with a raffle to win a free pair of shoes.
Donated 5% of Sales to Sorority’s Philanthropy
In exchange for each sorority house hosting the event, DSW donated 5% of sales from the coupons in the month of October to that sorority’s philanthropy.
75% of millennials said that it’s either fairly or very important that a company gives back to society instead of just making a profit. Millennials love brands that support their local communities and would rather purchase from them than competitors. (Forbes)