Achieved 3:1 ROI
By hosting shoe lovers parties in sororities on campus for DSW
Greek Events

DSW

“Yes! I’m telling our regional manager that we have to do this again next year! The houses were packed with girls who were excited to shop.”

DSW Store Representitive
Our Results
Achieved ROI
Achieved a 3:1 ROI within 24 hours from hosting shoe lovers sorority parties
Our Results
Attendance Goals
Avarage attendance of +122%
Our Results
Email Marketing
27 total email announcements sent before and after the event
Our Results
Social Media Engagement
Potential social reach of 2,485,992

how we did this

Shoe Lovers Sorority Parties

Campus Commandos organized shoe fitting events at sorority houses on each campus. Our female commandos organized the participation in the sorority community, conducted the shoe fittings, and talked about the history of styles and famous people wearing those looks. Each sorority member who tried on a shoe received a 15% off coupon and those that bought the very next day received 25% off. In exchange for each sorority hosting the event, DSW donated 5% of sales from coupons in the month of October to that sorority’s philanthropy.

Campus Commandos created a fun, social atmosphere, with free food and drinks, including a “decorate a shoe” cookie contest with a raffle to win a free pair of shoes.

Campus Commandos'

Campaign Goal One
Increase awareness of DSW stores

Campus Commandos'

Campaign Goal Two
Drive students to new store openings

Campus Commandos'

Campaign Goal Three
Increase purchase consideration for DSW shoes (tracking coupons)

Extra Credit

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Donated 5% of Sales to Sorority’s Philanthropy

In exchange for each sorority house hosting the event, DSW donated 5% of sales from the coupons in the month of October to that sorority’s philanthropy.

75% of millennials said that it’s either fairly or very important that a company gives back to society instead of just making a profit. Millennials love brands that support their local communities and would rather purchase from them than competitors. (Forbes)